You cannot be creative in an environment where everything is static. You must deliberately make a change to the system if you want to tap into your creativity. You have to be strategic in the introduction of new thought processes into a system. This takes effort. This takes action. You may have a system that is working well and has produced success for a long time. You may be comfortable in consistency. But your competition is changing and innovating and could end up taking you down as a result of your consistency and comfortability.
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